Rags For Riches

By Christopher A. Sawyer

Proving that, in some ways, it’s no different from any other supercar maker, McLaren Automotive has developed a range of lifestyle products. Available from the McLaren eStore, the merchandise includes clothing, luggage and accessories.

As you might expect, given McLaren’s long relationship with TAG Heuer, the grouping includes a men’s chronograph designed in collaboration with McLaren Automotive Design chief Frank Stephenson. Known as the TAG Heuer Carrera MP4-12C, the watch features a carbon fiber dial, and inserts in the sapphire crystal on the reverse reveal the movement. The watch is limited to 1,000 units globally. If that’s not enough, you can adorn your other wrist with a woven carbon fiber and mesh McLarenSport bracelet made by Links of London.

These items should coordinate well with the brand’s black leather wallet and card holder finished in a carbon fiber weave-effect with McLaren Orange stitching, a pair of ergonomically designed driving gloves made from full-grain black sheepskin leather, a black slim-fit sports jacket and a black polo shirt. All of this can be topped off with a black (naturally) McLaren logo cap.

When it comes time to take your MP4-12C with you on vacation, you’ll need something into which you can pack your McLaren-logoed clothing that will fit into the 144 liters (5.09 cu.ft.) of available cargo space. The three custom bags feature carbon fiber outer material, carbon fiber handles and silver or McLaren Orange contrast stitching. Stephenson and his designers made certain the face of the bags mimicked the engine cover of the MP4-12C, and lined the cases with the “Space Fabric” used on the car’s seats. The bags come in three sizes—23 in x 17 in x 8.9 in, 23 in x 15.4 in x 8.9 in, and 16 in x 12 in x 6.3 in—and stack vertically in the car’s front trunk.