By Christopher A. Sawyer
I have just one question to ask: How is it that this car isn’t flying off the shelves? Except for one (somewhat) major and a few minor complaints, I can’t find anything that would keep someone in the market for a handsome, roomy, fuel-efficient, sporty, four-door sedan from putting this car on their serious consideration list or in their driveway. Is it the combination of Chrysler (never a synonym for top-flight quality) and Fiat (ditto) that scares them away? Were potential buyers scared away by the confusing array of models, options, powertrains, etc. available at the Dart’s launch? Did they see some of the more garish colors available, and run away in fear that these were the only choices? Or did they not even consider the Dart because they didn’t know it existed? Was it because the Dart’s launch effort wasn’t followed up by a continuing support program that compared the Dart and its main competitors? Whatever the reason, it doesn’t change the fact that this is a very seductive car.