By Christopher A. Sawyer
Comedians at Cadillac Making Coffee
Whether I agree or disagree with what he has to say, I always read Peter De Lorenzo’s rants on Autoextremist. This week’s thrashing of Uwe Ellinghaus, Melody Lee and the upper management at GM is worth the read, especially when you see the insanity they have wrought in an attempt to court those oh-so-cool Millennials. You know, the tragically hip youth who don’t have the money to buy a Cadillac. It includes a Cadillac-branded coffee house open to the public that is located inside the luxury brand’s Soho HQ. Perhaps Ellinghaus and Lee should cruise by the Fox Business website to read what CBS 60 Minutes correspondent Lesley Stahl has to say about that generation, and who businesses and advertisers actually should be targeting.